Do you need a mobile version for your site?

December 17, 2009 – 9:10 am

This is a stage when there are many websites going mobile. I have already discussed what is the difference between a mobile site and a normal website and some basics to build a mobile version of a site. Before you actually put in an effort to build a mobile website, you should evaluate whether you […]

Web Analytics JS code placement – Top or Bottom of a page?

August 31, 2009 – 10:48 am

This is one area many get confused – where should the web analytic JavaScript code to paste should go on a page. There are many places where it can be placed actually, and in fact they are correct to the scenario for that particular page! Let me explain each placement location in detail Bottom of […]

Mobile Device specific reports in Google Analytics using Advanced Segments

August 26, 2009 – 5:49 am

I have gone through few interesting blog posts on tracking mobile devices using Google Analytics. Basically I hve seen three methods: Using a duplicate profile and using an include filter, to include traffic from mobile device operating systems. Using the advanced segment feature of Google Analytics, creating an advanced segment of mobile device operating systems. […]

I’m now a Google Analytics Qualified Individual with 100% score!

August 7, 2009 – 12:20 pm

Google introduced test and certification for Google Analytics last March, since then It was running in my mind to complete it. I was preparing for my Implementation certification in Omniture  SiteCatalyst, so thought going at GAIQ will be something good to start with. Anyways Google Analytics and Omniture SiteCatalyst are entirely different web analytic tools, […]

Building Mobile Friendly Websites from Scratch !

March 31, 2009 – 7:51 am

Are you looking ahead to build a mobile website? May be you need to first evaluate whether you really need a mobile version of your site. If you have concluded that you really need one, read the rmaining of this post. ‘Building Mobile Friendly Websites’ was one topic presented at the India SearchMasters conference at […]

Will validated HTML boost SEO performance?

March 2, 2009 – 1:29 am

As there will not be a any weightage given to a page which is validated vs a page with is not using valid code, it is still a major factor in getting your content read by search engine bots which in turn decide your SEO performance !

A Day in Google – India Search Masters 2009

February 28, 2009 – 9:27 am

My experience of attending the Google India Search masters conference 2009, organized by Google, India on 28th Feb 2009.

Keywords in Image ALT attributes

November 28, 2008 – 9:41 am

Image alt text is one area, optimizing which can improve your site in search engine ranking. This post explains the use of image alt attributes for SEO.

Cookie basics

November 27, 2008 – 9:18 am

A post which throws some basic knowledge on cookies, what is the use of them, how to set them and about the same origin policy.

How web beacons perform web analytics data collection

September 22, 2008 – 5:07 am

More widely used method of web analytics data collection method is through web beacons/image plugs. This post explains how web beacons work internally collecting the web analytics data. This post will be useful for someone who want to explore how does an analytics tag work.