SEO Lion’s Personal Blog

Difference between Bounce rate and Exit rate

Even though both the terms bounce rate and exit rate look to mean same, they are different web analytics terms.

Bounce rate : is the percentage of visitors leaving the site from the landing page.

Exit rate: Exit rate of a page is the percentage of visitors leaving the site from the particular page.

Now.. (Still confused??). Okay.. In the case of bounce rate, the visitor enters the site through a particular page (say about.html ) and leaves the site without visting any other page in the site. On the other hand, exit rate is for those pages where people exit, but prior to visiting this page they have come from a page within the same site.