Archive for the ‘Web Analytics’ Category
Monday, August 31st, 2009
This is one area many get confused - where should the web analytic JavaScript code to paste should go on a page.
There are many places where it can be placed actually, and in fact they are correct to the scenario for that particular page!
Let me explain each placement location in ...
Posted in Web Analytics | No Comments »
Wednesday, August 26th, 2009
I have gone through few interesting blog posts on tracking mobile devices using Google Analytics.
Basically I hve seen three methods:
Using a duplicate profile and using an include filter, to include traffic from mobile device operating systems.
Using the advanced segment feature of Google Analytics, creating an advanced segment of mobile device ...
Posted in Mobile, Web Analytics | 3 Comments »
Friday, August 7th, 2009
Google introduced test and certification for Google Analytics last March, since then It was running in my mind to complete it. I was preparing for my Implementation certification in Omniture SiteCatalyst, so thought going at GAIQ will be something good to start with.
Anyways Google Analytics and Omniture SiteCatalyst are entirely ...
Posted in Web Analytics | 18 Comments »
Thursday, November 27th, 2008
What is a Cookie?
Cookies, HTTP Cookies, Web Cookies or Tracking Cookies are small pieces of data stored by a website on client system. This data is sent back to the web server which initially set the cookie for any additional hit to the web server.
What are the uses of cookies ...
Posted in Web Analytics | No Comments »
Monday, September 22nd, 2008
How does web beacons work? if you have asked the question any time and would like to know still, read on !
If you are looking forward to know how does an analytics tag work or what is a web beacon, this post might help you.
A web beacon is usually a ...
Posted in Web Analytics | 2 Comments »
Monday, September 8th, 2008
What is Web Analytics ?
Web Analytics refers to collection and analysis of website visitor activity data, to derive at key business decisions, corrective actions etc.
First and foremost thing in web analytics is the user data, how it is collected etc. There are various ways the user data is collected (Mind, ...
Posted in Web Analytics | 2 Comments »
Friday, May 2nd, 2008
Even though both the terms bounce rate and exit rate look to mean same, they are different web analytics terms.
Bounce rate : is the percentage of visitors leaving the site from the landing page.
Exit rate: Exit rate of a page is the percentage of visitors leaving the site from the ...
Posted in Web Analytics | No Comments »