Archive for the ‘Web Analytics’ Category

Web Analytics JS code placement – Top or Bottom of a page?

Monday, August 31st, 2009

This is one area many get confused - where should the web analytic JavaScript code to paste should go on a page. There are many places where it can be placed actually, and in fact they are correct to the scenario for that particular page! Let me explain each placement location in ...

Mobile Device specific reports in Google Analytics using Advanced Segments

Wednesday, August 26th, 2009

I have gone through few interesting blog posts on tracking mobile devices using Google Analytics. Basically I hve seen three methods: Using a duplicate profile and using an include filter, to include traffic from mobile device operating systems. Using the advanced segment feature of Google Analytics, creating an advanced segment of mobile device ...

I’m now a Google Analytics Qualified Individual with 100% score!

Friday, August 7th, 2009

Google introduced test and certification for Google Analytics last March, since then It was running in my mind to complete it. I was preparing for my Implementation certification in Omniture  SiteCatalyst, so thought going at GAIQ will be something good to start with. Anyways Google Analytics and Omniture SiteCatalyst are entirely ...

Cookie basics

Thursday, November 27th, 2008

What is a Cookie? Cookies, HTTP Cookies, Web Cookies or Tracking Cookies are small pieces of data stored by a website on client system. This data is sent back to the web server which initially set the cookie for any additional hit to the web server. What are the uses of cookies ...

How web beacons perform web analytics data collection

Monday, September 22nd, 2008

How does  web beacons work? if you have asked the question any time and would like to know still, read on ! If you are looking forward to know how does an analytics tag work or what is a web beacon, this post might help you. A web beacon is usually a ...

Intro into Web Analytics

Monday, September 8th, 2008

What is Web Analytics ? Web Analytics refers to collection and analysis of website visitor activity data, to derive at key business decisions, corrective actions etc. First and foremost thing in web analytics is the user data, how it is collected etc. There are various ways the user data is collected (Mind, ...

Difference between Bounce rate and Exit rate

Friday, May 2nd, 2008

Even though both the terms bounce rate and exit rate look to mean same, they are different web analytics terms. Bounce rate : is the percentage of visitors leaving the site from the landing page. Exit rate: Exit rate of a page is the percentage of visitors leaving the site from the ...