Mobile Device specific reports in Google Analytics using Advanced Segments

August 26, 2009 – 5:49 am

I have gone through few interesting blog posts on tracking mobile devices using Google Analytics.

Basically I hve seen three methods:

  1. Using a duplicate profile and using an include filter, to include traffic from mobile device operating systems.
  2. Using the advanced segment feature of Google Analytics, creating an advanced segment of mobile device operating systems.
  3. Using the advanced segment feature of Google Analytics, creating an advanced segment of mobile device screen resolutions.

Of the three, I feel the last two are better, considering the fact that we need not switch profiles to see mobile reports and reports containing all reports, you are saving a duplicate profile. Remember there is an upper limit for the number of profiles you can have in an account.

I have created these particular segments and would like to share it with you.

You can add this Advanced segment for mobile device traffic in Google Analytics based on Operating systems by clicking the preceding link. During installation of this segment on your account, you can actually verify how I have created this segment. I have actually used the condition ‘containing’ specific words in the OS names than actually giving the exact names.

Thanks to Bryson Meunier for his advanced segment using screen resolutions, read the post at http://www.brysonmeunier.com/mobile-analytics-with-google-analytics/ .  I have modified his segment to include devices with higher screen resolutions and you can download Advanced segment for mobile devices on Google Analytics based on Screen Sizes by clicking the preceding link.

Test both the segments above and contribute your ideas to improve them and share with everyone. You can contribute to this initiative by suggesting any OS which is missing in list and by testing this segment on your account, or a device’s screen resolution which isn’t covered in the regex.

Post your thoughts!

  1. 4 Responses to “Mobile Device specific reports in Google Analytics using Advanced Segments”

  2. This segment is not including traffic from devices using Opera Mini.
    Any workaround for this?

    By Sharon on Oct 13, 2009

  3. Hi Sharon,

    I figured out that devices which use Opera Mini don’t show up their OS’es, they are all (not set), I request you to try the new segment listed above based on the screen resolutions.

    Thanks for your feedback.

    By SEO Lion on Oct 13, 2009

  4. [update]

    Google, by default is tracking mobile devices and provides reports related to mobile. If you would like to see mobile specific reports using advanced segments, use

    http://www.google.com/analytics/reporting/add_segment?share=BEpwYywBAAA.RD_MY1rbVaEf7ayaUJLvVNyJmlsmaS17HP4JHfWQVemwSEi1F1vNgXHpzVBuB8piOqQXEen9S03laM66CjcF6A.JO543OJ4W7sAjK7Qko-92g

    The above segment uses GA’s built in capability to distinguish mobile visitors.

    By SEO Lion on May 11, 2010

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