I’m now a Google Analytics Qualified Individual with 100% score!

August 7, 2009 – 12:20 pm

Google introduced test and certification for Google Analytics last March, since then It was running in my mind to complete it. I was preparing for my Implementation certification in Omniture  SiteCatalyst, so thought going at GAIQ will be something good to start with.

Anyways Google Analytics and Omniture SiteCatalyst are entirely different web analytic tools, but getting certified in both is certainly a value addition to my resume, I have now cleared GAIQ with a maximum score of 100%

You can view my GAIQ test record at the official test site. Well, that shows my real name! (SEOLion is my nickname, please read my about page to know more about me)

Here is my certificate from Google Analytics which is valid for next 18 months!

Well, getting a high score in GAIQ may not be tough, I am sure not many get the magical number of 100%, luckily I have it!

GAIQ Preparation

Google has provided a comprehensive study material to prepare for GAIQ (Google Analytics Individual Qualification) at Google Conversion university. One should have gone through the material completely and understood key points discussed in order to tackle some of the tricky questions at the test.

The primary point to start with is a Google Analytics account. Since its free, you can try implementing on your website / blog. This I would say must to understand how Google Analytics captures data. After implementing GA code on to the site, you should have validated and seen that all pages are being tracked and shown on the report. This is the basic implementation. Now comes cross-domain tracking. This scenario is similar to tracking on a third party shopping cart without breaking the user session. Advanced implementation includes event tracking. I have experimented event tracking my selves, hence tackling questions related to that wasn’t tough for me.

Virtual page views is another important thing to know in Google Analytics, fortunately I had enough hands on on these while setting up goal tracking on an Ajax based site.

Filters, Goal conversion tracking related questions can be tackled if you have some prior experience working with these or you have gone through the material in detail and have done some extra research on these area.

Regular expressions is one of the tough area in the test, but one can make use of the regular expression builder to answer the questions.

I never had hands on on e-commerce tracking, but understanding the study material was sufficient to answer questions related to that.

Profiles in Google analytics was something new for me, but again the tutorial made it very easy to grasp it. I have duplicate profiles already put in action after learning them.

So overall my preparation lasted for a couple of weeks, could have been lesser if full attention was on this.

I would suggest one to take notes while going through the material. Having your account side by side can help you understand better. Since the test isn’t on an exam hall, you are free to have your account open in another browser, along with tools like regex builder. Going through the voice tutorial isn’t a very good option in between your test, your notes can get very handy if you have taken them enough.

Good luck to the ones about to take up GAIQ. Please let me know your queries, I am more happy to assist you.

What next?

Feel free to contact me if you feel I can be consulted for your project involving Google Analytics 😉

Do you wish to follow my tweets in Twitter? Find my Twitter profile link in the contact page.

  1. 26 Responses to “I’m now a Google Analytics Qualified Individual with 100% score!”

  2. Congrats on passing the exam! …and with 100%? Impressive.


    By Jose Uzcategui on Aug 10, 2009

  3. Hi Jose,

    Thanks! Your blog post was inspirational while preparing for the test. Yes, I got 100% score!! 🙂

    By admin on Aug 11, 2009

  4. Hi Ram,

    Congratulations on passing the test. 100% is very impressive.


    By Rama Krishna on Aug 18, 2009

  5. Hi Rama Krishna,

    Thanks! 🙂

    By admin on Aug 19, 2009

  6. Hello Ram,

    I have passed the test yesterday! was good to get certified!


    By Rama Krishna on Aug 25, 2009

  7. Congrats RamaKrishna!

    Mind sharing your score? No compulsions, only if you wish? How do you find the questions?

    By admin on Aug 26, 2009

  8. Congrats on passing exam

    I am also thinking to give this test!

    By Kalpesh on Sep 17, 2009

  9. @Kalpesh, Thanks!

    Good luck for your test!

    By SEO Lion on Sep 17, 2009

  10. Hey congrats to all you guyss…..great job done……even im thinking of givin the exam….can some one guide me whats the material i should go through n wat is the exact process of booking for an exam…???

    By Rock on Sep 18, 2009

  11. @Rock, Visit Google Conversion University – http://www.google.com/support/conversionuniversity/?hl=en

    All the materials are there, on the right hand side you will find links to the test site and you can purchase the test and continue with your certification exam. Good Luck!

    By SEO Lion on Sep 18, 2009

  12. Help me with answers Google Analytics IQ


    By Pavel on Sep 23, 2009

  13. @Pavel Go through the training videos, make notes. All answers are within those!

    By SEO Lion on Sep 24, 2009

  14. all the answers are in the Google Conversion university – there are no hidden or “secret questions”

    By Affiliate Manager on Oct 22, 2009

  15. Can you pause the exam and resume it in another time? If this is the case, can I pause the exam when I don’t know a question and when I find the answer to resume it?

    By Flea on Nov 10, 2009

  16. The exam can last for upto 5 days and I read someone saying you can pause and resume the test within 5 days.

    I haven’t tried this – I finished my test in 40 minutes 😉 Didn’t even take the full 90 minutes!

    By SEO Lion on Nov 10, 2009

  17. How long does one need to prepare for this certification? 1 week/2 weeks? Please advise.

    By Subhendu Pattnaik on Dec 3, 2009

  18. @Subhendu it depends on your current knowledge about Google Analytics js tracking implementation / report configuration / search marketing knowledge etc.

    I took a couple of weeks to finish the videos and to make sure that I can safely take the test and aim a high score.

    By SEO Lion on Dec 3, 2009

  19. Thank you so much @SEO Lion. I have started with the videos.

    By Subhendu Pattnaik on Dec 17, 2009

  20. Hi,

    Congrats Ram for scoring 100% in GAIQ. I want some toutorial in PDF format. from where do i get this? Please let me know

    By Vishal Agrahari on Mar 11, 2010

  21. Hi Vishal,

    I haven’t come across any PDF tutorials for GAIQ yet.

    – Ram

    By SEO Lion on Apr 1, 2010

  22. Hi Ram,
    Congratulations. I am also preparing for GAIQ . I`ll keep note of your tips. anything else you want to share with me ..please mail me..

    Sonika Mishra

    By Sonika Mishra on Jul 8, 2010

  23. how many times can you pause the exam?

    By AK on Nov 11, 2010

  24. I haven’t paused my exam, so I do not have an idea.

    By SEO Lion on Nov 16, 2010

  25. Could u please send me some sample questions of google analytics Test so that I can have daring to take this test?

    By priyanka on Mar 1, 2011

  26. Any GAIQ prep exam’s that one can use to prepare for the test?

    By Yandisa on May 23, 2011

  27. Hi Ram

    I myself passed with 100% yesterday, so I was looking for your exclusice club 🙂

    100% is indeed impressive 🙂

    By Jesper Jørgensen on May 17, 2012

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