How the search engines come to know about your site?
Whatever site you make, will it be shown in search engine result pages (SERPs)?
How I can make my new site shown for a particular search query ?
If you have such questions in mind, read on as the following paragraphs give some insight to it.
You have developed a brand new website and made it live. Now how to get into SERPs ?
The basic thing is Search engine will not come to know about your site unless and until they are made them aware of your new site. Now how to make them know that you got a new website.
There are two methods to do this..
1. Almost all search engines provide an option to add the site to their database. You can look for a ‘Submit Site’ option provided by the search engines to give details of your website.
2. Get a couple of hyperlinks pointed to your new website from another site already found in a search engine index.
Let me explain the second option a bit in detail.
Search engines use program called crawler or bots to fetch out information from a website. The crawler keeps visiting websites on internet and reads out the content from the pages. It also lists out the hyperlinks found in them and adds to its queue for continuing its crawl process.
Now when a new link is being added to a website where search engine crawlers keep visiting, it finds the link to new website and visits the website for getting the contents in it. When it goes into a new site which is not found in the search engine’s daabase, it automatically adds it along with the data fetched from the pages in that website.
First is a more traditional way of getting into a search engine’s database, but second is the most practical way.
Now the search engines has the data fetched from various website in their databse, it assigns ranking positions to those sites depending on relevancy as calculated by its ‘ranking Algorithm’.
If the new site made by you meets the criteria specified in the algorithm, the site is listed on higher positions for queries related to your website.
Different search engines vary in terms of their ranking algorithm. In the next post ‘Treating search engine crawlers’ , I will explain in deep how search engine crawlers aid in ranking a website.